Monday 13 October 2014

The British Council is going to celebrate the Customer Service Week (CSW) all across Bangladesh from 13-16 October 2014. As done in previous years, a series of activities will be held at the British Council Dhaka, Chittagong and Sylhet offices.

To inaugurate the Customer Service week we will have with us Dr. Muhammad Zafar Iqbal as Chief Guest and prominent writer and journalist Mr Anisul Hoque as Special Guest.

This event is annually celebrated in over 40 countries during October. It is devoted to recognising the importance of customer service and to honouring the people who serve and support customers every day. The central goals of Customer Service Week are to boost morale, motivation and teamwork, to reward frontline colleagues for the important work they do all year long, to raise awareness of the importance of customer service among staff, and most importantly, to remind customers of the organisation’s commitment to customer satisfaction.  

This year’s theme is Engaged Staff = Engaged Customers, which represents the profound connection to the company and customers felt by engaged employees who work with passion. The purpose of the event is to create a positive message that lasts all year long and to provide productive opportunity to generate an even stronger commitment to customer service excellence. 

During this week, the British Council will take the time to reflect on organisational processes, review and respond to what their customers are saying through online surveys and feedback channels.

Various activities, seminars and online contests are being held for customer engagement. Interested customers are requested to contact British Council Dhaka office in Fuller Road to choose and register to a contest, seminar or workshop.


Notes to Editor

For further information please contact Head of Marketing and Communications, Arshia Aziz, email:

The British Council is the UK’s international organisation for educational opportunities and cultural relations. We create international opportunities for the people of the UK and other countries and build trust between them worldwide.

We work in more than 100 countries and our 7000 staff – including 2000 teachers – work with thousands of professionals and policy makers and millions of young people every year by teaching English, sharing the Arts and delivering education and society programmes.

We are a UK charity governed by Royal Charter. All our work is in pursuit of our charitable purpose and supports prosperity and security for the UK and globally. 

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