With a unique theme of 'Attracting, Winning and Retaining Customers', the British Council Bangladesh celebrated Customer Service Week (CSW) from October 5, 2015 to October 9, 2015 to recognise the importance of customer service and to honor the people who serve and support customers each day. Nazmul Hassan Papon, President Bangladesh Cricket Board was the chief guest at the event’s inauguration along with Barbara Wickham, Director British Council; Deep Adhikari, Director Examinations Bangladesh and Zunayed Ahmed, Head of Customer Services. Celebrated annually during October, Customer Service Week has grown into an international event across a wide variety of industries over 40 countries. Things that unite all these organisations are their deep commitment in providing quality customer care.
Each year British Council celebrates this week globally because it provides an exclusive opportunity for service and support professionals to join in a celebration understanding the key roles that customer service plays in the British Council. The core goals for CSW include motivating and rewarding customer service personnel, recognising their contributions, raising awareness about importance of customer service among staff, and reminding customers of the British Council’s commitment to customer satisfaction.
With a vision of strengthening inter organisational connection and fulfill customer expectations, the prime agenda of celebrating this week this year included online surveys and other feedback channels. For further improvement, reflection on the current processes, review and respond to customer feedback were some other notable activities as well. To make this event a successful one, the organisation also arranged various activities, seminars, and online contests. Interested customers were requested to contact the British Council to choose and register to any contest, seminar, free services or workshop including face to face counseling session on studying and living in the UK, seminar on British Council Active Citizens and Social Enterprise where participants were able to know about how they can take part in these programmes.
The organisation also conducted an IELTS Consultation Program (ICP) which was an interactive briefing session for aspirers on IELTS preparation and registration and a workshop where participants were explained on the usage of free English learning resources by introducing free learning English materials to help candidates with their IELTS preparations. British Council also conducted an online chat session for distant customers where they inquired about studying and living in the UK.
The British Council Customer Service team manages all customer enquiries related to all products and services in a timely and professional manner. The customer service team in Bangladesh is responsible for first contact representation of all activities carried out by British Council in the country. The main objective of Bangladesh Customer Service is to ensure getting smooth access and quality support through all four channels – Phone, Emails, Face to Face, and Social media.