In partnership with the Coalition for Global Prosperity, this discussion will consider how the UK can increase its global influence through its soft power assets. Recent British Council research found that the UK is the most attractive country in the G20, however it faces major competition for influence across the world. How has Covid-19 influenced international perceptions of the UK? What role can the UK’s cultural and educational assets play in promoting positive perceptions of the UK overseas? How is international competition in culture and education likely to affect the UK’s influence, and how should the UK respond?
Ryan Henson, CEO, The Coalition for Global Prosperity
Imran Ahmad Khan MP, Chair, APPG for Foreign Policy
Shona McCarthy, Chief Executive, Edinburgh Festival Fringe Society
The Rt Hon John Whittingdale OBE MP, Minister of State (Minister for Media and Data), Department for Digital, Media, Culture and Sport
Kate Ewart-Biggs OBE, Director Global Network, British Council (Chair)