***It is up to each country to decide whether the following categories work for the kind of partnerships established and the area of business focus. The benefits in 'Why partner with us' would ideally be connected to success stories. These pages might include other partnership benefits or change of language that appeals to each country. For example: 

  • Market presence
  • Thought leadership
  • Business development
  • Workforce engagement
  • Corporate responsibility

Engage new audiences

Is there an audience that the British Council can help you reach?

Partner with the British Council and we can help you engage with shared target audiences, such as students or young professionals. When you sponsor an event, exhibition or programme through the British Council, you will benefit from our full online and offline marketing infrastructure and expertise.

We are helping companies ranging from airlines to banks effectively promote their products and services.

[INTRODUCTION TO LOCALISED SUCCESS STORY TO DEMONSTRATE HOW WE HELP TO ENGAGE NEW AUDIENCES> LINK TO FULL SUCCESS STORY ]

Enhance your brand

The British Council’s brand is trusted all over the world and represents the best the UK has to offer. For more than 75 years we have been helping people and organisations globally.

Our brand is based on valuing people, integrity, mutuality, creativity and professionalism. These values underpin everything we do.

Whether you are looking to sponsor, co-brand or become an official partner, we can add value to your brand. Through channels including events, online campaigns and social media, we can also promote your brand nationwide and internationally.

[INTRODUCTION TO LOCALISED SUCCESS STORY TO DEMONSTRATE HOW WE HELP TO ENHANCE YOUR BRAND> LINK TO FULL SUCCESS STORY ]

Achieve your CSR aims

We can tap our expertise in running socially-minded programmes to help you achieve your goals for Corporate Social Responsibility (CSR). From developing and promoting a programme to building relationships and gaining employee buy-in, we will act as a full partner to ensure your efforts are effective.

An important strand of our CSR partnerships is engaging and motivating staff at our partner companies.

Staff involved in our CSR activities often report a strong sense of “giving something back” and belonging to a socially responsible organisation. With our globally trusted brand, we are also able to promote your CSR profile both nationwide and internationally.

[INTRODUCTION TO LOCALISED SUCCESS STORY TO DEMONSTRATE HOW WE HELP TO ACHIEVE CSR AIMS> LINK TO FULL SUCCESS STORY ]

Access our global network

For over 75 years, we have been forging links between the UK and other countries.

This enables us to build strong relationships with government leaders, policy makers, senior advisors and the wider public.

Our work spans education, society and the arts and we are able to connect you to global networks of expertise in each of these areas.

Our activities and exposure often go beyond country boundaries, enabling our partners to bring their activities up to an international level.

[INTRODUCTION TO LOCALISED SUCCESS STORY TO DEMONSTRATE HOW WE HELP GLOBAL IMPACT LINK TO FULL SUCCESS STORY ]

[LINK TO GLOBAL IMPACT]

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