Digital Outreach Adviser

The E-ffective Governance: Accelerating E-Government and Digital Public Services in Bangladesh is a three-year project designed to enhance transparency, responsiveness, and accountability in public service delivery through digital transformation. The project aims to address barriers to digital inclusion, ensuring that marginalised communities, including women, persons with disabilities, and rural populations, can access and benefit from digital.

Implemented by the e-Governance Academy (eGA) Estonia as the lead partner and the British Council as a co-delegated partner, the project operates across 3–5 districts, to be finalized in consultation with the Cabinet Division and ICT Division. 

Project Objectives

The overarching goal of the project is:

To improve transparency, responsiveness, integrity, and accountability in public service delivery through enhanced use of e-government tools and processes based on a human-centric approach.

The project focuses on three key result areas:

 Component 1 (C1): Government institutions share data through digital services, creating integrated public services.

Component 2 (C2): Public sector employees are equipped with digital skills to develop, procure, and deliver improved services.

Component 3 (C3): Selected digital services are strengthened, incorporating citizen engagement in their design and delivery.

Focus of position: The consultant will:

1. Develop and manage digital engagement strategies to raise awareness, promote digital literacy, and support inclusive access to government e-services.
2. Lead public outreach and advocacy initiatives, including developing narratives and campaigns that align with project goals, promote citizen engagement, and build trust in digital services.

Key Relationships:

Key Responsibilities:

The consultant will report to the Team Leader and work closely with the project’s Governance Coordinator and Citizen Engagement Coordinator. She/he will be responsible for, but not limited to, the followings:

1. Convert complex reports and findings (e.g., context analysis, citizen needs assessments) into visual, accessible formats such as infographics, case studies, and impact-driven storytelling materials, with a focus on real-life user experiences and the adoption of digital services.
2. Develop and curate multimedia content (e.g., videos, infographics, case studies, blogs) that document user experiences, promote digital literacy, and showcase success stories and the impact of e-services on marginalized communities.
3. Document and share success stories, case studies, and practical examples of how citizens are benefiting from digital public services, with a focus on inclusivity and overcoming barriers to access.
4. Support the design and implementation of at least five targeted awareness-raising campaigns on digital public services (one per selected district and two national-level), working closely with local partners and grantees to tailor outreach and digital literacy materials to community needs.
5. Provide capacity-building support to local partners and CSOs to enable them to deliver citizen engagement activities, including community outreach, digital literacy workshops, and local awareness-raising initiatives.
6. Collect and analyse citizen feedback and user experiences through engagement events, training sessions, and user experience (UX) research to inform the design and improvement of pilot e-services.
7. Support grassroots awareness and digital literacy initiatives, including facilitating local workshops and collaborating with community organizations to promote inclusive access to digital public services.
8. Prepare quarterly reports summarizing citizen engagement insights, the effectiveness of digital literacy and outreach activities, and recommendations for improving accessibility and uptake of digital services.

 For detail, please see the ToR

To apply, please submit the following documents (pdfs only) via email at recruitment.nfe@britishcouncil.org:

1. CV highlighting relevant experience
2. Financial proposal

Please ensure to mark the subject line as ‘Digital Outreach Adviser’.

Note: No hard copy applications will be accepted. Only shortlisted candidates will be contacted for the next stage of the recruitment process.

A connected and trusted UK in a more connected and trusted world.

Equality Statement

The British Council is committed to a policy of equality and to valuing diversity and is keen to reflect the diversity of the societies in which we work at every level within the organisation. We welcome applications from all sections of the community. We aim to abide by and promote equality legislation by following both the letter and the spirit of it to avoid unjustified discrimination, recognising discrimination as a barrier to equality of opportunity, inclusion and human rights. All staff worldwide are required to ensure their behaviour is consistent with our policies.

The British Council has Disability Confident Employer Status. We offer a guaranteed interview scheme for disabled applicants who meet the essential criteria for the role. Applicants are encouraged to highlight any specific requirements or adjustments needed to enable participation in the recruitment process.

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We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989.

Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed; these will include qualification checks, reference checks, identity & criminal record checks in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.